Our Adaptable Logo
The logo.
The ‘Burton upon Trent’ logo carries the same spirit and tone as the wider brand. Use it across materials where a clear and direct expression of the town’s name is needed.
To maintain brand integrity, the logo should always be used in its original form, with both the symbol and wordmark together wherever possible. It must never be modified, distorted, or redrawn in any way.
Wide logo.
In cases where space is limited and the full logo cannot be accommodated, the wide logo may be used. This logo is particularly useful for digital applications.
Always choose the appropriate version of the logo for the artwork being produced. Care must be taken when positioning the logo to maintain stand out from the background colour/image.
Logo safe space.
The required clear space margin must always be applied, especially when the Logo is sitting next to another logo or graphical element.
