Crafting Our Copy

Here are a few examples to illustrate how to craft brand and campaign headlines, using our power of three – three word rule.

How would you summarise your business purpose and goals using just three words?

Brand

  • BUILD UPON BUSINESS | Progress / Growth / Business / Invest
  • LIVE UPON HAPPINESS | Living
  • REFLECT UPON NATURE | Connection / People / Community
  • LEARNING UPON GROWING | Study
  • MAKERS UPON DOERS | Heritage / Work
  • ESCAPE UPON EVERYDAY | Visitor Economy
  • RELAX UPON WELLBEING | Connection / People
  • TRAIL UPON OUTDOORS | Sustainability / Environment / Washlands

Campaign

  • LET’S MAKE HISTORY | Heritage
  • WHERE WE BELONG | Live / Work/ Study
  • RAISE A GLASS | Brewing History
  • CONNECT AND BELONG | Community
  • PUSH YOUR LIMITS | Sport
  • CHEERS TO TODAY | Live / Work/ Study
  • CRAFT MEETS CHARACTER | Culture
  • SIP. STROLL. SHOP. | Hospitality / Retail
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