Our Message Examples

“Burton upon Trent has a rich history and nice people.”

“In Burton upon Trent, every street and every person has a story. Our rich history lives in our parks and public spaces, and our people welcome you like an old friend.”

Paints a picture of public spaces, personifies the history, and uses the warm second person “you” with a friendly simile.

“Volunteers are planting trees in Burton.”

“This weekend, our community is coming together to plant the seeds of Burton’s future – literally. Join your neighbours by the Trent as we add 100 new trees to keep our town green and beautiful.”

Speaks directly to “you” with a friendly invitation, exudes excitement and the notion that there’s so much to keep the family occupied. Uses playful language to inject personality that is aimed at the primary audience.

“Visit the National Forest Adventure Farm in Burton.”

“Embark on an action packed family day out at the National Forest Adventure Farm and meet a barnyard full of farm animals! You can dive into thrilling outdoor activities, lose yourself in the maize maze and enjoy our Farmarama summer festival!”

Paints a picture of public spaces, personifies the history, and uses the warm second person “you” with a friendly simile.