Balboa Plus Fill is our display typeface. Inspired by the historic signage and bold lettering seen across Burton upon Trent, from old pubs, factories and shop fronts. It’s confident and full of character, making it perfect for Burton upon Trent. It’s got a vintage feel that nods to brewing heritage, but with a fresh, modern edge.

For longer reads and supporting text, we use Cabinet Grotesk. It’s clean, warm and super readable, with just enough personality to feel human. It pairs nicely with Balboa, softening the boldness without losing impact.