Our Story isn't new
Our story isn’t new – it’s been flowing like the Trent through generations of makers, innovators, and communities who chose to call Burton home. What we’re doing now is amplifying voices that have always been here, celebrating achievements that deserve recognition, and ensuring the world knows what we’ve always known: Burton is a place where things happen.
What makes Burton special is how we’ve always adapted and evolved while staying true to our roots. From industrial innovations to today’s digital entrepreneurs, Burton remains a place where tradition and transformation work hand in hand. The River Trent still connects us – to the landscape around us and to possibilities beyond.
Be a part of the story
Burton upon Trent isn’t just a place on the map; it’s a mind-set, a movement and we’re on a mission to tell the world our story. To help amplify our message, we need your support. Whether you’re a proud resident, local business, community partner or investor, we’ve designed a flexible toolkit to help you bring the spirt of Burton upon Trent to life.
Strategic Pillars & Values
Our strategic brand pillars are the key themes that support Burton’s story and essence. They serve as a guiding light for communicate and build.
Each pillar is a promise we make, and together they form the foundation of our brand.
A friendly town with a big heart
A place with a unique culture to enjoy at our leisure
A town with industry and strategic connectivity
A place of learning and innovation
Steering Group
The Burton upon Trent brand is a collaborative movement, guided by a collection of Burton upon Trent organisations, who have joined forces to develop a strategic approach to promoting and marketing the town. The brand celebrates people, progress and a place where heritage meets innovation, where community thrives, where businesses, students and visitors find opportunity.
In 2025, a Burton upon Trent Steering Group, made up of engaged leaders across the private, public and third sectors, was formed to provide direction and governance, ensuring our approach is representative of the town’s priorities.
Place Steering Group
Burton & South Derbyshire College
Making Trails
National Brewery Heritage Trust
Author & Former Journalist
National Forest Company
We Are Staffordshire
East Staffordshire Borough Council
The Football Association
Burton Albion Football Club
East Staffordshire Borough Council
Greater Birmingham Chamber of Commerce
Hoar Cross Hall
Princess Street Training Centre
Burton Radio