Place Audience Messaging

We craft a consistent story that communicates the unique identity and values of Burton upon Trent as a place.

By articulating what makes Burton upon Trent special – its history, community, culture, natural beauty, economic opportunities, and lifestyle, we can draw in businesses, tourists, and residents and boost economic growth.

Residents

People. PLACE. PROGRESS.

What to Communicate

  • Celebrate pride and community spirit.
  • Burton as a place in motion, but still grounded.
  • Opportunities to shape and celebrate their town.
  • Resident-led identity, not imposed.

Proof Points

  • Strong civic pride and advocacy.
  • Active local groups, volunteers and neighbourhood networks.
  • Community events, co-development and cultural engagement.
  • Recognition of a rich heritage, vibrant community and historic figures.

Example Messaging

“You make Burton. And Burton’s making moves.”

“Our town. Our stories. Our future, together.”

Investors & Business Partners

BUILD. CONNECT. GROW.

What to Communicate

  • A place built on innovation.
  • A vibrant and supportive community of young ambitious businesses.
  • Regeneration opportunities and investment-readiness.
  • Excellent connectivity and transport links.

Proof Points

  • Significant investment into learning facilities and regeneration.
  • Home to global brands in brewing, manufacturing and innovation.
  • Strategic location for business in the heart of the country.
  • A vibrant mixed of young, innovative businesses.

Example Messaging

“Shaped by brewing, continuing to grow through innovation.”

“Join a place where tradition and transformation go hand in hand.”

Students & Young People

Create. Thrive. Enjoy.

What to Communicate

  • Local learning and vocational pathways.
  • Creative culture and opportunity to participate.
  • Youth-friendly spaces, affordable living, easy connections.
  • A sense of ownership in shaping the town’s identity.

Proof Points

  • Apprenticeship and life long learning opportunities.
  • Affordable lifestyle vs. other larger cities.
  • Active youth groups in music, sport, culture.
  • Opportunities to co-create and shape cultural activity

Example Messaging

“Your town. Your turn. Let’s make something together.”

“From small starts to big ideas, Burton’s got your back.”

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