The High Street Project is a significant and ambitious development to better integrate the High Street into the Washlands and river side area. An element of Burton’s successful bid to the Towns Fund programme, the High Street Project features a total of eight developments including, Enhancement of the Washlands, creation of a new Washlands Visitor Centre, improvement of Burton Library, refurbishment of the former head office of the Bass Brewery, Bass House, into a new immersive Brewing Heritage and Social History experience, a new community events and festival space, regeneration of the Water Tower into a prominent visitor attraction, conversion of Carling House into a branded hotel and the restoration of Bass House.