A Place to Roam
A town shaped by brewing, there’s something special in the water here – the River Trent, our namesake, rhythmically connects the historic town centre with green spaces of the National Forest. Offering more than you expected and just enough of what you didn’t know you needed, Burton upon Trent offers a unique blend of culture, leisure, and world-class hospitality.
Set within our stunning countryside, you’ll find a vibrant mix of attractions, places to visit and events to enjoy. St George’s Park brings pride and prowess to every pitch as the home of all 23 of England’s National Football Teams.
Meanwhile, Hoar Cross Hall offers pure luxury and wellness, surrounded by acres of calm. Family time flows here, it’s easy to discover all the thrills of the farm at the National Forest Adventure Farm or unwind with a leisurely stroll around the independent shops, cafes and restaurants of Barton Marina, there’s always something to stumble across and fall in love with. Come curious, leave connected. Burton’s spirit is brewed to be shared.


National Forest
We’re proud to be the principal town of the National Forest. As one of the boldest environmental initiatives in the country, The National Forest is transforming a post-industrial landscape by creating a forest across 200 square miles of the Midlands, linking the ancient remnants of Charnwood and Needwood, into a new and beautiful forest.
From ancient woodland to newly planted trees, wildflower meadows to rugged, rocky outcrops, the National Forest offers a vibrant and varied landscape for visitors. Discover reminders of the Forest’s industrial past, explore bluebell woods and deer parks, join a forest bathing or bushcraft experience or traverse off-road cycle trails and walking routes; There’s so much to do in the Forest.
Exciting Annual Events
Burton upon Trent has a strong sense of identity, shaped by its rich heritage and reflected in the events that bring the town to life. From the buzz of Sonic Boom Music Festival in the Market Place and the tradition of Burton Regatta on the River Trent, to the festive atmosphere of Canvas of Light and the Christmas Lights Switch On, these occasions celebrate Burton’s culture, community, and character. They bring people into the town centre, connect the past with the present, and add to the story of a place that is proudly Burton.